Since leaving WPJA earlier this year, I’ve been asked many times the rationale behind my decision. I thought it is good to clear this on the blog. Not that I cared what people thought of my decision, but more to satisfy curious brides & grooms and to save myself from repeating the same story to my friends in the industry.
In 2005/06 I was accepted into WPJA. I was over the moon with the acceptance because WPJA provided me two opportunities:
1. exclusive membership to a club where only the bests are accepted (that’s what it claims). There were only two of us from Malaysia then.
2. listing on WPJA directory which can bring traffic to my website
In early 2009, I decided to not to renew the WPJA membership because what had served me well three years ago, are no longer helpful to me. First of all, while WPJA paints itself as a exclusive club for top wedding photographers, there are, in my view, many sub-standard photographers that are accepted into WPJA. Looking at the membership list, I was honestly a bit embarrassed to be a member.
At the same time, many highly acclaimed professionals left the organization. Huy Nguyen (WPJA photographer of 2005) & David Beckstead (WPJA photographer of 2002) left WPJA. In fact, Huy was booted out from WPJA. This debacle kicked up a hell of a debate in various forums (DWF & Open Source). To me, WPJA loses credibility.
There are many world class photographers who are not WPJA members: Yervant, Ghionis, David Williams, Cliff Mautner, Joe Buissink, Denis Reggie (father wedding photojournalism), Jessica Claire, Becker, Mike Colon…the list goes on. My point is that being a member does not automatically cements one as the top 5% of wedding photographers in the world. It is sad to see that so many photographers who believe this hype. I have great respect for certain members in WPJA, Kelvin Koh, Patrick Low, Greg Gibson, Dino Lara, Stephen Loh but the respect stems from the quality of their work rather than their WPJA membership.
I am all for image/print competitions because they push us (photographers) to work hard. Personally, I want to compete against photographers I admire (see the names listed in the previous paragraph). If I am a race driver, I want to race in the F1 Grand Prix against the likes of Hamilton, Raikkonen, Massa, Schumacher. Won’t it be sweet to be able to compete against these illustrious line up of talents?
As for web traffic from WPJA directory listing, I am not missing much. According to Google Analytics, referring traffic from WPJA ranked 39th.
Joining a professional body is not about slapping a logo on my website, though that’s what most photographers in my area like doing. How does the logo add any value to our clients and us as professionals? Does having some logos on our website make us a better photographer over night? Shouldn’t we allow our work do the talking instead of bragging about memberships? You don’t find a single logo on my website except that of my own. I join professional bodies like WPPI and AIPP because I want to network with other photographers, learn from the best minds in the industry and compete against the most talented wedding photographers of our time. That is why I attend the conventions. I walk away each year a better photographer, entrepreneur and person.
So why should I pay U$300 to WPJA brings me little web traffic, prestige and professional help? I rest my case.
This is my take of WPJA. Your experience with it may differ vastly from that of mine. If it serves your needs and makes you happy, there is no reason why you shouldn’t continue with it. There are no perfect organization. I just stick with the ones that serve my needs.