WPPI 2011…why I won’t miss it for the world
Wednesday, March 30th, 2011In four of the last five years, Jasmine and I have been attending the annual Wedding & Portrait Photographers International (WPPI) convention in Las Vegas. It is MASSIVE: 16,000 photographers, over 100 speakers, several hundreds of photography displays and booths. It is an event that has improved my photography, redefined what’s possible in the realm of wedding photography, cultivated meaningful friendships and increased my confidence in teaching. We were back in Vegas this year…and a month after the convention, I wanna share my thoughts and inspiration from WPPI 2011.

A quick self-portrait before I started teaching a class on Guerrilla Lighting.
Start Small
It is alright to feel lost with 16,000 people around you. The first WPPI we attended, we felt like grasshoppers in the midst of giants. Everyone seemed to know so much more because nobody wanted to look foolish. The truth is, nobody knows everything and everyone has something to learn. How to make meaningful connections in this massive convention?
I signed for a WPPI Plus class. Limited to 25 participants, it is the smallest class at WPPI. It is hands-on and intimate. Met some of great people at Plus Classes. We had lunch, dinners and beers together. We hang out, exchange ideas, party together. Sometimes, I learn more over a dinner table than sitting in a class. WPPI 2011 was the most enjoyable for me. Reconnected with my old friends whom I meet only once a year & met a lot of new friends. Had a tweetup with Stephan Maloman. He is one amazing photographer. I love his work.

Threading dangerous ground when you passed a Nikon flash to a CPS member during a live lighting demo!
My Inspiration
Jennifer Hudson is my number one inspiration this year. We cannot be more different as photographers. She is not your typical wedding and portrait photographer. Well, Jennifer Hudson is anything but typical. Still I love her presentation because she creates art that’s totally her. If you missed her class, you should be there next year.
Jennifer did a project based on a friend who died of cancer titled “Medic”. That series of fine art pictures was powerful. I could feel the pain and agony from the imagery. Just as powerful was the planning, determination, focus and time required to bring the project from concept to reality. Jennifer is a top notch visual communicator. She inspires me to home in on a message, an emotion and communicate that via photography.

A big chunk of my lighting class is done via live demo. Every shot is tethered to my laptop and screened immediately to the screen. It’s a scary teaching method inspired by Joe McNally
My Favorites
What do I love most about WPPI? The print judging and teaching. I started as a quiet observer of the two-day print judging. It is the best photography education I’ve ever received. And it is FREE…it’s part of your registration.
In the last two years, I have the privilege of being asked to judge and teach as well. It was scary when you were sandwiched between Yervant and Rocco Ancora on the judging panel. It was scarier when you have to teach in a foreign country, 200-300 people whom you have never met! I remembered losing sleep and freaking out. Thanks to WPPI, I push myself harder than ever before.
Guess what? It was all worth it!
Katie stopped me outside the exhibition hall and thanked me. Apparently she took my platform class last year and decided to implement some of the business ideas and lighting techniques that I shared. Fast forward 2011. Katie hugged and thanked me. Business had taken off for Katie…in the midst of a recession no less! She even came out with her own Guerrilla Lighting Guide when mine is still at prototype stage. Man, I am so inspired and encouraged by her tenacity.

Where did all these people come from? It was 8am, Vegas. These were the hardest of hardcore photographers. Love their energy!
Who knew that by talking about our failures and triumphs for two hours that I could make a difference for others? I knew Marcus Bell, Joe Buissink, Yervant, Jerry Ghionis could do that…but me?
Teaching however can be dangerous. Do we practice what we teach? How about stretching a truth/fact so we look even better? These are temptations and possible pitfalls every teacher face with. Have I mentioned “fame”? To have a crowd cheering you, giving you a standing ovation…wow that can be a powerful drug.
It is real and unreal.
The love & cheers from the adoring crowd is nice. But I would be delusional to think that I will get the same adoration everyday. It is a surreal mountaintop experience. We don’t live on the peak of of Mount Everest no matter how breathtaking the vista is. We live on level ground where we toil to improve our photography, struggle with the mundane, crack our heads to improve our business, and strive to create fresh work…just like everyone else. This is also called HARD WORK.
At WPPI we are taught to work smart, establish efficient workflow, outsource and collaborate. All these are great, but still there is no substitute for HARD WORK. Bob Taylor, the successful founder of Taylor guitars has another name for hard work: sweat equity. How do we acquire skills, wisdom, experience? By sweating.
Don’t learn the trick of the trade. Learn the trade.
Someone said that at WPPI and it’s my favorite quote this year. It is a fallacy that if we bought the latest action set, paid for the most expensive workshop or listen to the most famous speaker, our photography will just supernaturally improve. We would love to believe that because the alternative is HARD WORK. Think sweat, bruises, struggles, failures, hitting the dirt. Not attractive at all. That’s exactly what we should be doing especially after WPPI. Practice what we’ve learned, and for the instructors, practice what we’ve taught.
I’ve done 6 shoots in the last two and a half weeks. It’s punishing but I’ve learned so much about Guerrilla Lighting from some of my experiments. Stay tune for my upcoming posts

A quick self-portrait before I started teaching a class on Guerrilla Lighting.
My final night at WPPI was amazing. Always a thrill to attend the awards night. Wasn’t expecting anything, in fact I never did in any awards night. So if by an freakish luck that I won, it would be a HUGE bonus. It’s inspiring to see the award-winning work. Just breathtaking. A few of togs from Asia did amazing. Lito Sy & Kenneth Tan won first place in Wedding Details & Engagement respectively. CM Leung swooped 2nd place. Michael Greenberg won 1st place in Photojournalism…and then “third place to Louis Pang, Malaysia” the MC announced. I was replying tweets on who-won-what when that came through. Joe Cogliandro & Stephan Maloman was just a couple of seats away. Unsurprisingly, they also collected some crystal trophies.
We said our goodbyes. Had a couple of drinks at Rouge, our favorite bar at MGM. Even a great party has to come to an end. See you next year at MGM, Vegas February 16-23, 2012. Block your calendar!
Special thanks to my sponsors Asukabook & Radiopopper who supported my teaching efforts at WPPI.
pictures courtesy of Darrell Lee & Michelle Ng
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Upcoming workshops in London, Boston & San Francisco, May 2011








